I'm planning to discuss web analytics - to illustrate a commonly accessible analytics tool - in my data mining class soon. To facilitate the discussion, I'm going to refer to the 9-minute video "Beginning Analytics: Interpreting and Acting on your Data".
It's a step-by-step introduction on understanding, interpreting, and taking action on analytics data, including the following key steps:
- The basics
- Take action
- Focus on outcomes
Hope it helps. For a more introductory tour of the Google Analytics tool itslef, this video may be more helpful:
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